Brainstorming and problem solving

It has long been thought that, in order to generate ideas or solve problems - indeed any activity requiring a lot of thought - that it is better to do so in a group. 'Two heads are better than one', right?

Well, yes and no.

Here is an interesting article which says that it is sometimes better to put a problem to a number of people individually first, then ask them to get together to discuss their ideas.

The researchers speculate that when a group of people receives information, the inclination is to discuss it. The more times one option is said aloud, the harder it is for individuals to recall other options.

I have an upcoming design workshop planned - the perfect opportunity to try out the theory.