Saturday, August 05, 2006

Emotional demotion

What a fantastic phrase!

Mark Horstman of Manager Tools reckons we sometimes need to emotionally demote ourselves in order to serve our customers better. And I agree.

Your (internal or external) customer - your Marketing manager, your E-Commerce manager, your Finance manager – they all think you work for them. In order to maximise the value and effectiveness of your relationship with them, you need to keep it in your mind that you are working for them. They are your customers.

If you make your customers happy, you will be successful.

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